Virgin to launch health club in Singapore

Virgin to launch health club in Singapore

    By Yvonne Chan
    POSTED: 13 May 2013 2:43 PM

The Virgin brand, linked to British billionaire Richard Branson, has made its way to Asia in the form of fitness.

SINGAPORE: The Virgin brand, linked to British billionaire Richard Branson, has made its way to Asia in the form of fitness.

Singapore is the first stop in Asia for the new fitness chain Virgin Active. Mr Branson arrived in Singapore on Monday to announce the fitness chain's first outlet will open in One Raffles Place in about two months' time, with six more clubs in the pipeline in the next few years.

Virgin Active will also be launched in other Asian markets, such as Thailand and South Korea.

To stay ahead, Mr Branson, founder of the Virgin Group, said it is imperative to keep re-inventing the Virgin brand.

This is a motto he applies across the Virgin Group, including the aviation arm, which includes Virgin Atlantic, Virgin America and Virgin Australia.

Having recently sold 10 per cent of Virgin Australia to Singapore Airlines, Mr Branson now has a 13 per cent stake in the company.

Mr Branson said: "The Virgin Brand will be there in Australia for many years to come. We just want to have a great group of partners. At the moment we have no plans to sell our stake but if there was a partner that was interested, and that would enhance our brand, we would certainly consider it. "

- CNA/xq


- wong chee tat :)