BroadcastAsia 2011 to see more overseas exhibitors

BroadcastAsia 2011 to see more overseas exhibitors
By Sara Grosse | Posted: 14 June 2011 1629 hrs

SINGAPORE: 86 per cent of exhibitors at BroadcastAsia 2011 are from outside Singapore, with a strong presence from Europe. The event that showcases technology and products will see group pavilions from Belgium, France, Germany, Italy, Spain and the UK.

It will feature over 650 exhibitors and cover 13,200 square metres of exhibition space, showing products that range from 3D and Hybrid TV to Digital Signage and Professional Audio Technology.

BroadcastAsia organisers said the exhibition boasts a growth of seven per cent this year compared to 2010.

There will be exhibitors from 43 countries and representatives from 12 group pavilions.

Highlights at the show include a Cinematography/Film/Production zone. where production companies will demonstrate the latest innovations.

BroadcastAsia's Senior Project Manager, Calvin Koh, said: "I think with Asian films evolving and moving at a very astounding speed and also most of the films right now in Asia, you can see they are highly recognised, more viewership.

"So we felt there is a need for us to continue to put equal or important emphasis on cinematography, film and production"

Hybrid Broadcast Broadband TV (HbbTV), a combination of broadcast technology with the Internet and originally from Europe, will also be showcased for the first time at BroadcastAsia.

Sony will also unveil a few new products at the event. These include the new BVM series OLED monitors, as well as the first fully integrated 3D compact camcorder HXR-NX3D1P.

Chris Grey, Head of Content Creation Solutions at Sony Electronics Asia Pacific, said: "I think 3D is still on a wave and will continue. In fact, we got two new cameras at BroadcastAsia - one is compact size, another is a shoulder camcorder for 3D use. So yeah, we see demand and sales growing in that area."

A five to seven per cent growth in visitorship is expected this year, compared to last year. This thanks to an upbeat Asian economy, said organisers.

And when combined with CommunicAsia, BroadcastAsia's total sourcing budget shared by registered visitors is more than US$3.9 billion. That is a 12 per cent increase compared to the same period last year.

BroadcastAsia 2011 will take place from June 21-24 at Suntec Singapore.

-CNA/ac

- wong chee tat :)