Datacraft officially rebranded as Dimension Data

Datacraft officially rebranded as Dimension Data
By Ryan Huang | Posted: 10 May 2011 2216 hrs

SINGAPORE : Datacraft has officially rebranded itself as Dimension Data, the name of its parent company.

This exercise is part of a worldwide brand campaign to help ensure global consistency in its business operations.

The rebranding was first announced in January.

In a statement, the company said this was also in line with its business strategy to provide more services-centric solutions consistently across multiple technologies and geographies.

Plans to integrate the company under a single brand started in 2008, when Datacraft became a wholly-owned unit of Dimension Data.

Dimension Data, which owned part of Datacraft since 1997, bought the remaining 44.9 per cent of the company in 2008 and delisted it from the Singapore Exchange.

Other than the brand change, the company will continue to be responsible for the Asia Pacific markets (excluding Australia).

The current organisational structure and management team remain unchanged.

- CNA/ms

- wong chee tat :)